Milpro Meats
Brand Identity & Packaging
Milpro Meats required a cohesive visual identity system that would work across a wide range of meat products while maintaining strong shelf visibility and brand consistency.
The project focused on developing packaging labels, colour-coded product ranges, and supporting marketing materials that clearly communicate product type while reinforcing a recognisable brand presence in retail environments.
Packaging System
The packaging system was designed to maintain strong brand recognition while clearly differentiating products through bold typography, colour coding and clear descriptors. To reduce costs, base packaging was kept generic, with product-specific stickers allowing easy updates to names and barcodes without reprinting.
Product Range Packaging
For the sausage range, there are six different product types using distinct colour strips on the packaging, allowing customers to quickly recognise their preferred product at a glance while browsing in-store. Clear packaging used in order that customer can see as much of the product as possible.
Extended Product Lines
The visual system was also adapted for additional product ranges such as pet food products. Clear labelling and colour differentiation allow these items to remain part of the brand while clearly communicating their specific use.
Website Design
The visual identity was also applied to the company website to ensure consistent branding across digital platforms. The design focuses on product visibility, company information and easy navigation for customers and retailers.
